Your business may not need more marketing. It may need someone to see what you can't.
I help growing businesses find invisible leaks costing cash, clarity, credibility, connection, and customers.
Seeing the gaps
others miss
Six places I look when something feels off.
I examine the parts of your business that shape how customers see, understand, and remember you. Then I share what I notice, what it might mean, and where to focus next.
Branding + Positioning
Who you are, who you're for, and how you show up. I look for the gap between the brand you've built and the brand your customer actually meets.
Messaging
The words on your site, your emails, your posts, your voicemail. I listen for what's unclear, what's crowded, and what your customer actually needs to hear.
Customer Experience
What it feels like to do business with you, from first click to final follow-up. I map the moments that build trust and the ones quietly losing it.
Customer Touchpoints
Every place a customer meets your business, signage, packaging, receipts, replies, handoffs. I look for the small things saying something you didn't intend.
Visibility + Marketing
Where you're showing up and where you're missing. Not more marketing for its own sake, but the right presence in the places your people already are.
Opportunity + Ideation
The ideas hiding in plain sight. New angles, unused strengths, connections between things you hadn't put together yet. This is where the tangents earn their keep.
A Thought Trail, Not a Template
A careful, curious process for noticing what's getting lost — and deciding what to do about it. Implementation is not automatically included.
Discover
Listening closely to your business, your people, and the story you're already telling.
Evaluate
Examining branding, messaging, marketing, customer experience, and every touchpoint.
Connect
Noticing the patterns between what you say, what you show, and what customers actually feel.
Ideate
Generating ideas, angles, and possibilities grounded in what your business actually is.
Prioritize
Sorting the ideas by impact, effort, and fit — so you know what actually matters first.
Choose + Implement
You decide what to move on. Implementation is up to you and your team — OFFONA is not a full-service agency.
Stories In Progress
Project stories are being prepared. Rather than post placeholder work, I'm taking the time to share it thoughtfully, with the same care I bring to client engagements.
In the meantime, you can watch how I think and what I notice in real time.
@offonacreativetangent on InstagramLet's figure out what's getting lost.
Tell me a little about what's felt off, stuck, or unclear. I'll read every word before we ever talk. Based in East Tennessee, available virtually across the US.
offonacreativetangent@gmail.com
Phone
(865) 441-5333
@offonacreativetangent
Where
East Tennessee in person · US virtually
Send me a quick note
Just the essentials — we'll dig into the details on our call.
Hi, I'm Ivana. I notice what others miss.
I'm a strategic marketing consultant based in East Tennessee, working with growing businesses to find the invisible leaks quietly costing them cash, clarity, credibility, connection, and customers.
I don't begin with a prescription. I begin by listening, observing, and asking the questions that reveal what's actually happening. My approach is curious and thoughtful — I sit with the answers and pay attention to the gaps between what's said and what's really going on.
Because my brain sees the world differently, I notice the seams in your business — the small misalignments in messaging, positioning, and process that are easy to walk right past. I share perspective before I prescribe solutions, because the right answer starts with the right question.
If you've been feeling like something is off but can't quite name it, you're probably right. Let's find it together.
How your information is handled.
Plain language. No legal maze. Here's exactly what happens when you send a message through this site.
What I collect
When you fill out the contact form on this site, I collect only the information you choose to share with me:
- Your name
- Your email address
- The message you send
How I use it
I use your information for one purpose: to read your message, understand your situation, and reply to you personally. That's it. Your information is not used for automated marketing, newsletters, or targeted advertising.
Sharing
I do not sell, rent, or share your information with third parties for marketing purposes. Form submissions are transmitted through a secure form service (SiteDrop / Supabase) and stored in an email inbox only I can access.
Your rights
You can ask me at any time to delete the information you've sent, correct anything that's inaccurate, or confirm what I have on file. Just email me and I'll take care of it — usually within a few days.
Cookies & analytics
This site does not use tracking cookies or third-party analytics tools that identify you personally. Basic, anonymous traffic information may be collected by the hosting provider for security and performance purposes only.
Questions?
If anything here is unclear, or you want your information removed, reach out directly. A real person (me) will respond.
Send a messageLast updated: August 11, 2026. This policy may be updated as the business grows. Any material changes will be reflected on this page.
Social
Follow the thinking.
New stories, notes, and observations are being prepared. In the meantime, come along on Instagram for a look at how I see things.
@offonacreativetangent